AEO decision pages: keep the answer, conditions and proof together
A good answer page explains what works, for whom, under which conditions and where the evidence lives. My BrightonSEO learning changed the editorial checklist: a sentence should…
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AI search field guide
Better answers start with better evidence. Explore practical notes on SEO, AEO and GEO through the work you need to do next.
Start with the decision
A foundation for deciding whether the problem is discovery, understanding or representation.
SEO, AEO and GEO: start with the decision →Three reading paths. Start anywhere.
Content and evidence
Make a product answer clear, supported and maintained.
Entities, schema and RAG: a practical evidence map
An entity map helps a team state who it is, what its products do and which evidence supports those relationships. Schema can express some of those facts in a recognised vocabulary.…
Your product story has a maintenance problem
The hardest product claim to maintain is often the one that sounds harmless: “works with your existing tools.” It travels from a launch page to a sales deck, a comparison article…
Measurement and action
Choose questions, inspect observations and close an evidenced issue.
AI search measurement: prompt coverage before visibility scores
An AI visibility score describes the answers collected under a particular set of conditions. Before using it to judge progress, I want to know which buyer decisions the prompts…
A practical GEO audit with Sitecore and Scrunch: from observation to action
My proposed GEO audit uses AI answer observations to find specific content and delivery problems, then assigns those problems to people who can fix them. Scrunch can help with…
Technical access
Check delivery before spending time on another rewrite.
Before rewriting for AI search, check whether your page can be read
A page can look complete in a browser while its initial response contains very little of the answer. Before commissioning another GEO article, I would check that the evidence…
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